Max is a creative & conceptual thinker, a design freelancer with experience between Italy, Australia and New Zealand. He has worked extensively on digital, press, branding, campaigns, POS, fashion and he can help organisations to find creative human-centred solutions to thier problems, creating memorable user experiences.
Max’s portfolio has Pacific brands such as ASB, ANZ, KIWI BANK, TURISM NZ, RIO TINTO, FONTERRA and some of the most iconic european brands as FERRERO, KTM, IKEA, BACI&ABBRACCI, LAVAZZA.
Max believes design is a social responsibility, and he is committed to educate young New Zealand designers to understand it. He is Design Mentor at the Startup Weekend Wellington and Venture Up.
He’s different, intrigued at all times, very approachable and he’ll turn any office into his playground!
In practice, he’s just someone passionate about life who has developed the ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. And this is his story…
My challenge is to deliver memorable and captivating productions, focused on people needs. I like to tell stories – in the most beautiful and original way possible.
– Max Bessone –
— WORK EXPERIENCES
Dates: From November 2016 to present
Role: Creative Consultant I UX Designer
Main occupation: Helping organisations to find creative and engaging solutions, emphasising design that truly matter to people. Educating the community on how design can be a human-centered mission, creating memorable user experiences.
Creating solutions that deeply make sense to people
Helping teams to approach to a problem
Creating innovative design always develops in tandem with innovative technology
Designing product to be used and which satisfy criteria, not only aesthetic but functional and psychological
Designing understandable products
Creating unobtrusive products, not a decorative object nor a piece of art.
Creating honest design which does not manipulate the consumer
Taking care and accuracy in the design process
Making it pure and simple. Less, but better
Dates: From June 2016 to October 2016
Role: Creative Director
Main occupation: Responsible for setting and maintaining the overall creative standards of the studio and brand positioning. Directs the activities of other team members and inspires them to exceed and reach the agency’s standards of creative excellence, timeliness, and profitability, whilst inspiring our clients and achieving their goals.
Provide leadership/motivation and convey Moxie’s creative standards, vision and values to staff
Lead designer on key projects and accounts
Embed digital thinking within the team
Manage clients and projects on a day-to-day basis
Work alongside account directors or project design leads
Lead the development and delivery of client and new business pitches and presentations
Participate in client relations promotional activities.
Dates: From August 2011 to December 2015
Role: Senior Designer / Creative director
Main occupation: Interpret clients’ branding requirements, across New Zeland and Australia, to create a compelling look and feel products. Idea generation, concept development and visualisation ensuring the quality of visual work is outstanding.
Take responsibility for setting and maintaining Kineo graphics standards
Interpret and execute graphics briefs ensuring solutions within the budgets
Organising, initiating and lead brainstorms sessions
Produce assets including screen designs, content graphics, illustrations
Mentor and coach other team members
Track graphics production of projects from conception to completion
Develop art directions for proposal work as required.
Clients: ANZ, ASB, BNZ, Contact Energy, Customs New Zealand, Ducere, Ministry of Health, New Zealand Foreign Affairs & Trade, Kiwi Bank, 100% Pure New Zealand, Rio Tinto, Word Health Organization, Wellington Free Ambulance, Department of Labour, Dimension Data, Number 1 Shoes, Skycity, Statistic New Zealand.
Dates: From October 2005 to March 2011
Role: Managing Director / Creative director
Main occupation: Creative leadership, idea generation, development and QA of all projects. Client management and planning of digital and print campaigns, mentoring and pitches. Teacher for design courses.
Set and drive the design direction for the organisation.
Instil an ethos of design thinking.
Design leader and mentor for a creative team of 4 people.
Ensure collaboration within the teams.
Leading external teams and professionals (fashion designers, photographers, models, interior designers and artists).
Influence all people to strive for continuous improvement as far as visual design and creativity.
Consult directly with clients to ascertain their needs and the environments in which they operate.
Research and introduce new technologies, tools and processes backed.
Clients: Ferrero, Baci&Abbracci, Amore 14 di Federico Moccia, Sirt, Yamaha Italy, KTM italy, Fastweb, Dopla, Sfogliagel, 2C – To See, GoFox, Rotary of Turin, Consultman, Comart, Turin Olympic Games 2006, Balon, Asti Volley, Lavazza Blue, Turin Observatory, Santero.
Dates: From March 2005 to October 2005
Role: Digital design manager
Main occupation: Working alongside with Enrico Cerutti, one of the most well-known creative directors of Turin. Responsible for the digital projects, from conception to development.
Dates: From September 2002 to March 2005
Role: Digital designer
Main occupation: Working with instructional designers, project managers and developers to create beautiful designs, web interfaces, flash animations and digital UX, for users within every business sector.
Dates: From November 2001 to January 2002
Role: Junior Graphic designer
Main occupation: Learning the basics in one of the best italian advertising agency, working with seniors in international advertising. Photo retouch, creation of assets, management of image library and other minor graphic works.
Bachelor of Design
Dates: 2004 – Polytechnic of Turin
Course: Design and Visual Communication
Skills covered: Tools, techniques and tecnhnologies for the conception, design and manufacture of products
Diploma of Design
Dates: 2000 – High School – Ist. Bodoni
Course: Design and graphic arts
Skills covered: Advertising, design, communication techniques and equipments
Italian Army – Voluntary
Dates: 2000 – 2001
Role: Chief Caporal
Main occupation: Truck driver and Team manager of 25 drivers
– WHAT OTHERS SAY
Max has re-defined the meaning of being passionate and creative in one’s field. I had an amazing experience collaborating with him in crafting a unique design for my start-up’s product packaging in Singapore. He has pushed the boundaries to ensure success in challenging circumstances. He creates impressive bespoke designs that connects with consumers and tells the brand’s story.
On top of his outstanding creative skills, he is very reliable and would go beyond what is expected of him to deliver an exceptional result for his clients. The amount of initiative, dedication, and level of enthusiasm he puts into a project no matter how small it is proves that he is a versatile designer with a positive attitude, which is rare to find these days.
Anyone who works with Max would find him instrumental in achieving your design needs and goals. You will never go wrong in considering him and will find that you have found a gem in a crowded design marketplace. He is truly an award-winning designer that adds real value and can turn your vision into reality, while being consumer-focused.
– Naomi Tan,
I have worked with Max on a number of successful eLearning projects. Max is highly creative, has a keen insight for end user experience, and thrives in a highly collaborative environment. As a scrum master and project manager I have appreciated Max’s collaborative engagement, the high level of his design work, and the speed of his delivery. Max has been instrumental in enabling us to deliver our eLearning projects to time and within budget. On top of that Max has been a real pleasure to work with.
– Clay McGregor,
Agile Coach at Kineo
Max is not just a graphic designer. He is able to color his life with creativity, spaces, moments and shapes… He believes in real creativity, applied and not just rhetoric. Working with him is fun and expressive and not just work. His mind is future focussed, alternative and visionary. His creative ingredients are quite simple: an active brain, surprises, enthusiasm and love that he uses to create all the things.
– Alessandro Ferrua,
BIEF business partner
You will be hard pressed to find someone who works harder than Max. But more than hard work he comes up with better ways of working, better ways to solve a problem and all the while is a pleasure to work with.
– Laura Piglione,
Max is a thinker with an eye for cut-through creative, he is a safe pair of hands for any task. He questions briefs and delves deeper to get a feel for a brand, and tackles every job – large or small – with the same resolve. As an art director, he utilises strong design skills to execute his concepts to a high level, while hitting deadlines and budgets with ease. On a personal level, he is constantly cheery and cheeky and this makes to work with him always fun.