creative consultant • graphic, website & internet applications

Helping organisations to find creative and engaging solutions


Thinker. Maker.

Max is a creative & conceptual thinker, a design freelancer with experience between Italy, Australia and New Zealand. He has worked extensively on digital, press, branding, campaigns, POS, fashion and he can help organisations to find creative human-centred solutions to thier problems, creating memorable user experiences.
Max’s portfolio has Pacific brands such as ASB, ANZ, KIWI BANK, TURISM NZ, RIO TINTO, FONTERRA and some of the most iconic european brands as FERRERO, KTM, IKEA, BACI&ABBRACCI, LAVAZZA.

Max believes design is a social responsibility, and he is committed to educate young New Zealand designers to understand it. He is Design Mentor at the Startup Weekend Wellington and Venture Up.
He’s different, intrigued at all times, very approachable and he’ll turn any office into his playground!

In practice, he’s just someone passionate about life who has developed the ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. And this is his story…

My challenge is to deliver memorable and captivating productions, focused on people needs. I like to tell stories – in the most beautiful and original way possible.

– Max Bessone –



Dates: From November 2016 to present
Role: Creative Consultant I UX Designer
Main occupation: Helping organisations to find creative and engaging solutions, emphasising design that truly matter to people. Educating the community on how design can be a human-centered mission, creating memorable user experiences.

puntoelenco     Creating solutions that deeply make sense to people
puntoelenco     Helping teams to approach to a problem
puntoelenco     Creating innovative design always develops in tandem with innovative technology
puntoelenco     Designing product to be used and which satisfy criteria, not only aesthetic but functional and psychological
puntoelenco     Designing understandable products
puntoelenco     Creating unobtrusive products, not a decorative object nor a piece of art.
puntoelenco     Creating honest design which does not manipulate the consumer
puntoelenco     Taking care and accuracy in the design process
puntoelenco     Making it pure and simple. Less, but better


Dates: From June 2016 to October 2016
Role: Creative Director
Main occupation: Responsible for setting and maintaining the overall creative standards of the studio and brand positioning. Directs the activities of other team members and inspires them to exceed and reach the agency’s standards of creative excellence, timeliness, and profitability, whilst inspiring our clients and achieving their goals.

puntoelenco     Provide leadership/motivation and convey Moxie’s creative standards, vision and values to staff
puntoelenco     Lead designer on key projects and accounts
puntoelenco     Embed digital thinking within the team
puntoelenco     Manage clients and projects on a day-to-day basis
puntoelenco     Work alongside account directors or project design leads
puntoelenco     Lead the development and delivery of client and new business pitches and presentations
puntoelenco     Participate in client relations promotional activities.


Dates: From August 2011 to December 2015
Role: Senior Designer / Creative director
Main occupation: Interpret clients’ branding requirements, across New Zeland and Australia, to create a compelling look and feel products. Idea generation, concept development and visualisation ensuring the quality of visual work is outstanding.

puntoelenco     Take responsibility for setting and maintaining Kineo graphics standards
puntoelenco     Interpret and execute graphics briefs ensuring solutions within the budgets
puntoelenco     Organising, initiating and lead brainstorms sessions
puntoelenco     Produce assets including screen designs, content graphics, illustrations
puntoelenco     Mentor and coach other team members
puntoelenco     Track graphics production of projects from conception to completion
puntoelenco     Develop art directions for proposal work as required.

Clients: ANZ, ASB, BNZ, Contact Energy, Customs New Zealand, Ducere, Ministry of Health, New Zealand Foreign Affairs & Trade, Kiwi Bank, 100% Pure New Zealand, Rio Tinto, Word Health Organization, Wellington Free Ambulance, Department of Labour, Dimension Data, Number 1 Shoes, Skycity, Statistic New Zealand.


Dates: From October 2005 to March 2011
Role: Managing Director / Creative director
Main occupation: Creative leadership, idea generation, development and QA of all projects. Client management and planning of digital and print campaigns, mentoring and pitches. Teacher for design courses.

puntoelenco     Set and drive the design direction for the organisation.
puntoelenco     Instil an ethos of design thinking.
puntoelenco     Design leader and mentor for a creative team of 4 people.
puntoelenco     Ensure collaboration within the teams.
puntoelenco     Leading external teams and professionals (fashion designers, photographers, models, interior designers and artists).
puntoelenco     Influence all people to strive for continuous improvement as far as visual design and creativity.
puntoelenco     Consult directly with clients to ascertain their needs and the environments in which they operate.
puntoelenco     Research and introduce new technologies, tools and processes backed.

Clients: Ferrero, Baci&Abbracci, Amore 14 di Federico Moccia, Sirt, Yamaha Italy, KTM italy, Fastweb, Dopla, Sfogliagel, 2C – To See, GoFox, Rotary of Turin, Consultman, Comart, Turin Olympic Games 2006, Balon, Asti Volley, Lavazza Blue, Turin Observatory, Santero.


Dates: From March 2005 to October 2005
Role: Digital design manager
Main occupation: Working alongside with Enrico Cerutti, one of the most well-known creative directors of Turin. Responsible for the digital projects, from conception to development.


Dates: From September 2002 to March 2005
Role: Digital designer
Main occupation: Working with instructional designers, project managers and developers to create beautiful designs, web interfaces, flash animations and digital UX, for users within every business sector.


Dates: From November 2001 to January 2002
Role: Junior Graphic designer
Main occupation: Learning the basics in one of the best italian advertising agency, working with seniors in international advertising. Photo retouch, creation of assets, management of image library and other minor graphic works.


Bachelor of Design

Dates: 2004 – Polytechnic of Turin
Course: Design and Visual Communication
Skills covered: Tools, techniques and tecnhnologies for the conception, design and manufacture of products

Diploma of Design

Dates: 2000 – High School – Ist. Bodoni
Course: Design and graphic arts
Skills covered: Advertising, design, communication techniques and equipments

Italian Army – Voluntary

Dates: 2000 – 2001
Role: Chief Caporal
Main occupation: Truck driver and Team manager of 25 drivers


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