creative director • graphic, website & internet applications

When we seek to discover the best in others, we somehow bring out the best in ourselves.

KIWIBANK Parallax

THE BRIEF

Kiwi Bank has an incredible company culture. They are really proud of it and they are pushing the boundaries forward, every day. When I met Hillary a Cathy, they wanted a product to explain to the organisation itself, how Kiwi Bank was planning to move into the future. They were looking for a way to tell a story in captivating, easy and fun way, using new technologies and allowing employees to get access from everywhere.

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THE CONCEPT

Brainstormings with client, brought to us the idea of building the story through two different characters. They personify the old fashion (the grumpy lemon-man), and the futuristic way (the supercool kiwi-man). Through them, we built a tale showing old technologies vs new technologies, the frustration vs simplicity, the antisocial vs social, all into a context from the beautiful design, amazing interactivity and a lot of humor.

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THE FINAL RESULT

We built a parallax website, an experience at 360°. Using the parallax effect, we have been able to create an interactive product which deeply involve the audience in the story. The beauty of the website is not just to be interactive, but also to be rich of sounds, to have a narrative voice, to have interactive videos and beautiful imagery. This product has been a great success also thank to the collaboration with the whole Kiwi Bank team involved.

 

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— SERVICES

  •     User Experience (UX)
  •     Information Architecture (IA)
  •     User Interface Design (UID)
  •     Responsive Design
  •     Creative Direction
  •     Social Media Consulting
  •     Digital Strategy
  •     Web Development
  •     iOS Development
  •     Android Development

Creative Director: Max Bessone

Client

KIWI BANK

Services

Digital Design, illustration

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