creative director • graphic, website & internet applications

When we seek to discover the best in others, we somehow bring out the best in ourselves.

Santero sparkling wine

THE BRIEF

Located in the heart of a wine-growing region, immersed in the splendid Monferrato hills, SANTERO is passion for the vineyard and love for wine and sparkling wine. Great attention has been given to the study of the bottle, giving a distinctiveness and authority to the product. So, when I’ve been called to create the new advertising campaigns for east market, they have been clear: ‘We want something different but elegant as our bottles’.

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THE CONCEPT

Client briefing was requiring two types of advertisements. One for the japanese market and one for the european. One of the ideas was focused on a cultural feeling, empathising japanese elements to create a stronger meaning to the glass of sparkling wine. The second proposal has been based on the concept of a divine product. So divine to tempt also a mythical creature, to get down on earth.

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THE FINAL RESULT

Based on dark colours and gold, as per Santero’s brand guidelines, the page layout  has been divided in two sections. The bottom shows the Santero’s bottle in all its elegance and gives the informations about the product. The main area, has been reserved to the imagery.

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Creative Director: Max Bessone

Client

Santero

Services

Advertising

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