— THE BRIEF
Located in the heart of a wine-growing region, immersed in the splendid Monferrato hills, SANTERO is passion for the vineyard and love for wine and sparkling wine. Great attention has been given to the study of the bottle, giving a distinctiveness and authority to the product. So, when I’ve been called to create the new advertising campaigns for east market, they have been clear: ‘We want something different but elegant as our bottles’.
— THE CONCEPT
Client briefing was requiring two types of advertisements. One for the japanese market and one for the european. One of the ideas was focused on a cultural feeling, empathising japanese elements to create a stronger meaning to the glass of sparkling wine. The second proposal has been based on the concept of a divine product. So divine to tempt also a mythical creature, to get down on earth.
— THE FINAL RESULT
Based on dark colours and gold, as per Santero’s brand guidelines, the page layout has been divided in two sections. The bottom shows the Santero’s bottle in all its elegance and gives the informations about the product. The main area, has been reserved to the imagery.
Creative Director: Max Bessone