— THE BRIEF
Tic Tac is a product by Ferrero. They wanted to come up with a new packaging to launch a new candy they had, on the US market. The candy was bigger than a normal Tic Tac, so it was required a different opening system for the container. Something that could allow either a single or multiple pick up.
— THE CONCEPT
One of the challenge was to keep the candy’s container, as much as possible, similar to the well known Tic Tac container already on the market. But because of the size of the new candy, the idea was to create a double opening to consent different pick up.
— THE FINAL RESULT
Double openings on top, look rounded to resemble the candies inside and flashy graphic with silver foil. I have designed different proposals to find the right ‘look and feel’, and through the support of 3D software, I’ve been able to show to the client a quite realistic result.
Creative Director: Max Bessone