creative director • graphic, website & internet applications

When we seek to discover the best in others, we somehow bring out the best in ourselves.

THE BRIEF

Tic Tac is a product by Ferrero. They wanted to come up with a new packaging to launch a new candy they had, on the US market. The candy was bigger than a normal Tic Tac, so it was required a different opening system for the container. Something that could allow either a single or multiple pick up.

Tic Tac candy

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THE CONCEPT

One of the challenge was to keep the candy’s container, as much as possible, similar to the well known Tic Tac container already on the market. But because of the size of the new candy, the idea was to create a double opening to consent different pick up.

Tic Tac concept_02Tic Tac concept_01Tic Tac concept_03Tic Tac concept_04Tic Tac 3D_01Tic Tac 3D_02Tic Tac 3D_03

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THE FINAL RESULT

Double openings on top, look rounded to resemble the candies inside and flashy graphic with silver foil. I have designed different proposals to find the right ‘look and feel’, and through the support of 3D software, I’ve been able to show to the client a quite realistic result.

Tic Tac graphic proposal_01Tic Tac 3D_final_singleTic Tac 3D_final_single02Tic Tac graphic proposal_02Tic Tac 3D_final_02Tic Tac graphic proposal_03Tic Tac 3D_final_03

Creative Director: Max Bessone

Client

Ferrero

Services

Concept design

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