Characterised by the brand with the blue apple, Baci & Abbracci is a popular casual fashion brand in Italy.
Baci & Abbracci’s popularity grew in just a few short years with the help of Italian celebrities, Christian Vieri (soccer player), Christian Brocchi (soccer player), and the top model Alena Šeredová. Italian’s always want to look there best, even when they aren’t dressing up, so Baci & Abbracci have provided a way to be both casual and stylish.
The overall communication makes dream the audience to be a super-star. The slick design is unlike any retail store you might have seen before. White floors, walls and displays mixed with mirror-polished stainless steel provide the backdrop for the products being displayed. If it weren’t for the clothing, you would almost think you were in a trendy nightclub. Imageries show a casual, elegant, simple but refined look, ideal for feeling at the top also when into clothes of everyday use.