Angelo Crippa was the creator of the Supermoto Trophy, mono brand KTM. It was an unique and engaging experience offered to their customers, to introduce new models on the market. The Trophy, open to non-professional racers, consisted in a full professional package in order to assist all competitors with a team of mechanics, trucks for services and tyre change, the best structures including an hospitality truck and of course racetrack managers.
The successful campaign comprised of POS, packaging design, website development and online content, production reel, and helped cement the Trophy as a favourite in the minds of the non-professional racers of the country.
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Client
KTM Italy
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Services
Marketing & advertising
